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However, social interaction is a strong motive not only for playing multiplayer games, but also for forming lasting social relationships with other gamers, Siitonen says.
Online games are based on the possibilities of computer networks.
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Double-digit revenue growth has been observed for firms that create their own brand-specific online communities.
Online multiplayer gaming is a playground which can give us clues about the future of social and technological developments, Siitonen states.
Online multiplayer games enable the formation of lasting relationships Online multiplayer games typically encourage interaction between players: some go even as far as demanding it.
In addition, a game may provide tools for interaction between two people, as well as enable communication between whole groups and communities.
In addition to using the modes of communication offered by games, members of multiplayer communities may keep in touch face to face, over the phone, via email, or in IRC, Siitonen explains.
Online multiplayer communities are social networks built around multiplayer online computer games.