Starting an online dating business
So I decided to take it upon myself to do some in-depth research into the online dating industry and was quite shocked with what I found.
In the UK alone, the dating industry turns over 3.7 billion and mostly all it offers is a complex platform for anyone to sign up on and leaves people to go it alone.
I want Simplicity3’s community to grow together, and when one of my members contacts someone, I want that member to be a real person that chose us. I’ve been fortunate enough to introduce a few of my friends to their husbands and it’s great to see.
I also get to meet some really interesting people and people that have not had great relationships and need a confidence boost.
Instead of taking investment, I took money from my savings and my house, left my job and started designing the platform.
Simplicity3 is an online dating agency, which also offers personal introduction services for people that don’t have the time to date online or have had a bad experience.BUT my most major issue has been growing my site organically.Most dating sites use a purchased database of people or use a white label product and 100’s of websites share the same database, I decided that that wasn’t the company I wanted to be.I wanted genuine, like-minded people to come to the site because they were truly looking for something special.Like others, I could have created a perception and advertised the fact that I have thousands of people on my site, but they would have been purchased profiles of people that don’t even know they are on my site – I believe that to be dishonest.
If you're not tech-savvy, consider outsourcing this step and provide your contractor with precise specifications about what you'd like to include. Decide whether your dating business will accept all applicants, or if you prefer to screen candidates for parameters, including income, age, profession, geographic location or marital status.