Politely decline online dating
(In addition to being the second-most popular dating app in the United States according to App Annie, Bumble connects people to new friends through Bumble BFF and with professional contacts through Bumble Bizz.) In interviews, some of the campaign’s participants said that they had only joined the app as a condition of appearing on billboards and bus stops.
That is to say, you could not “find them on Bumble” until shortly before Bumble said you could.“A bunch of my friends work for Bumble,” said Noah Neiman, a 34-year-old co-founder of the boxing gym Rumble, whose face graces many a bus ad.
Tinder has a new publication, Swipe Life, specializing in personal essays that reinforce the idea that dating misadventures are cool, or at least exciting, invigorating and youthful.(His mom has sent him a steady stream of photos of the billboards and posters featuring him in New York, even though she lives in Pittsburgh.)Mr.Neiman is single, but when asked about whether he uses dating apps, he was explicit: “No,” he said.If he could choose, though, he said: “I would prefer to meet someone out in real life.”Still, the campaign is supposed to show that the app can be used to create all kinds of connections, romantic and otherwise, which explains why the “Find Them on Bumble” list includes so many people who are already partnered up.Maybe you cannot woo Alyssa Mastromonaco, the White House deputy chief of staff for operations under President Barack Obama, because she has been married since 2013. The ballerina Isabella Boylston, who is also in the campaign and also married, said that she was on Bumble’s BFF platform, though she politely declined to answer a question about whether she uses the app regularly.
The dating-slash-friendship-slash-networking app is hoping to sell users on various types of upward mobility.