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“It helped us make certain decisions about the design, so we knew what we could and couldn’t deliver to guests.But, what was always most important was making sure we were delivering the right expectations on quality and understanding if there were any trade-offs that needed to be made along the way.” Gribble noted that guests expressed a willingness to have less space in the guestroom if it meant an upgrade in the quality of the sleep experience. flat-screen TV with easy casting, which is a real guest satisfier.” For Patel, the process from concept to new-build has been a labor of love, and he’s grateful for the strong relationships forged along the way.“We also wanted to have an experience that was contemporary, modern and provided thoughtful touches of colors that make our guests understand that this is a very fresh experience.We’re taking a completely new approach to hotels within this particular category.”“As we designed the hotel, we were constantly checking back to understand if we were hitting that target,” she said.
“Our excellent relationship with IHG is the number-one reason we wanted to be the first to build an Avid hotel.
While there’s some great hotels out there, there was no brand that they could actually trust.
This brand was very much needed from a guest standpoint and owners were saying that they were looking for a new option as well; they were interested in a brand that could uniquely target a guest, meet their needs and drive strong owner return.”Owned by Oklahoma-based Champion Hotels, one of the largest privately held hotel operators in the U.
“And so, we’ve been successful in doing that to date and we continue to be committed to engaging with this group to make sure it continues to be successful out in the market.”“Being on the advisory board has been an honor, and the IHG team has been a wonderful partner,” said Patel.
“I am proud that both myself and my son, Harshil, have had the opportunity to work with IHG in this capacity.
“You need a great owner that’s committed to the vision of a new brand.”Property highlights include 87 guestrooms with sound-reducing features and bright, shiny new baths; IHG Connect Wi Fi and the ability for loyalty members to be automatically connected for all future visits; complimentary breakfast and marketplace options; as well as an on-site fitness center and pool.