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Online dating was first introduced as personal ads in the ‘90s, and then sites like Match, JDate, and e Harmony improved and solidified the process. The ways singles meet has drastically changed because of online dating, and a massive amount of data has been collected over the years about the effects of online dating, the behaviors of online daters, and so on.
However, with so many dating sites flooding the market so quickly, people could also have too many choices, which can become a problem of its own. The Statistic Brain Research Institute reports that more than 49.7 million Americans have tried online dating, and that’s not far off from how many single people there are in the US: 54.4 million.
We’ve also provided some thoughts on what these statistics mean in terms of the future of the industry.
According to Forbes, the United States alone has 2,500 dating sites, and about 1,000 new dating sites are launched every year.
Helen Fisher, biological anthropologist and Chief Scientific Adviser for Match.
On average, dating site customers spend 3 annually on online dating, which includes registering and renewing memberships. To give you an idea of the cost of dating sites, Match is .99 a month for 12 months, Zoosk is .49 a month for six months, e Harmony is .95 a month for 12 months, and Tinder Plus is .99 a month.
A survey by Statista, an online statistics, market research and business intelligence portal, revealed that 24% of people use dating sites to find hookups, 43% to find friends, and 84% to find relationships.