Marketing to dating boomers

Posted by / 02-Dec-2020 07:50

Marketing to dating boomers

With baby boomers making up such a massive segment of the consumer population, it’s essential for practically every business to know how to speak to their wants and needs.Here’s what you need to know to successfully reach baby boomers with your marketing: Even though marketers have been preoccupied with taking things mobile to reach the younger generation, baby boomers still prefer to shop online via computers and laptops as opposed to phones and tablets.While the marketing world has been obsessed with appealing to millennials for some time now, studies show that it’s actually baby boomers who control more than 70 percent of the nation’s disposable income.Since baby boomers are now entering their post-career lives, this opens a grand opportunity for marketers to reach 74 million baby boomers who are about to have loads of free time to shop and buy things.Most baby boomers aren’t going to pick up on that type of stuff.As a rule of thumb, you should always test jokes with the demographic you’re trying to market to first before you actually commit to any major changes to your marketing strategy.There’s PPC advertising that can be done with Google Ad Words as well as search engine optimization (SEO) which can be done with proper keyword targeting.While search engines are super effective, using social media to target baby boomers shouldn’t be completely overlooked.

This, of course, is worth calculating for your own business’ website.In an ideal situation, you’d probably want an actual baby boomer on your marketing team who can help ensure that you’re on the right track.In a study done by DMN3, baby boomers were asked about what forms of marketing prompted them to take action in a way that would potentially lead to purchasing something.A Millward Brown Digital study found that 31 percent of baby boomers use laptops or PCs to shop online.Although one in four say they use their mobile phone.

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