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These emails have a specific purpose, and so their subject lines should be specific as well.A humorous subject line can really stick out among the dry, dull emails surrounding it.) tend to perform well, and this language is also common practice with squeeze pages.
By personalization I don’t mean incorporating a user’s name into the subject line – this has become so common practice that many users glaze over these as spam.
As Scooby-Doo or Sue Grafton can tell you, people dig a little mystery in their lives.
Giving readers a little taste of something intriguing might cause them to bite.
Who doesn’t want to impress their buddies with fun Guinness facts on St. Question marks and unusual punctuation offer another method for standing out from the email masses.
Exclamation marks Above, Banana Republic combines a question with scarcity tactics. ) with just two words, creating a truly great subject line.
Until then, we still need to worry about the current state of the promotions tab. From a simple design perspective, you can see why the Amazon Local subject line catches the eye – its length and shape stand out from the other largely similar-looking structures. Numbers and list email subject lines stand out for the same reasons that one-word subject lines or unusual punctuation do – they are visually jarring.