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If singles do decide to pay for a dating site, it’s still a more affordable option than trying to meet someone by going out — because you might be paying for a new outfit, Uber or other forms of transportation, as well as drinks and food.
On average, dating site customers spend 3 annually on online dating, which includes registering and renewing memberships. To give you an idea of the cost of dating sites, Match is .99 a month for 12 months, Zoosk is .49 a month for six months, e Harmony is .95 a month for 12 months, and Tinder Plus is .99 a month.
Some reasons for online dating membership cancellations could include that it feels disconnected from real life, all the people and conversations seem the same, it tends to be shallow, and it’s “all about sex.” We could be coming full circle — with people growing numb with online dating and wanting to try old-fashioned or more traditional ways of meeting again.
When Tinder hit the dating scene in 2012, it got a reputation as a hookup app because of it’s swiping matching system.
It’s great that singles have so many options and can find the right dating site for their needs (whether they want a tall suitor or someone who also loves “Star Trek”).
However, with so many dating sites flooding the market so quickly, people could also have too many choices, which can become a problem of its own. The Statistic Brain Research Institute reports that more than 49.7 million Americans have tried online dating, and that’s not far off from how many single people there are in the US: 54.4 million.
However, most dating sites and apps are 100% free to create a profile, upload photos, search for matches, receive matches, flirt (e.g., virtual winks), and communicate.