The score ranges from 1 (least popular) to 100 (most popular).An estimate of the traffic that competitors are getting for this keyword.
Buyer Keywords These keywords include certain phrases commonly associated with purchases.
Bounce rate Percentage of visits to the site that consist of a single pageview.
Bounce rate Competitor Average The average bounce rate for this site's competitors.
Search Traffic The percentage of organic search referrals to this site.
Search Traffic Competitor Average The average search traffic percentage for this site's competitors.
Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.