Dating columbia 78s
They were pressed into good quality shellac, although not as durable as that used by Victor.
Records under the Brunswick label were first produced by the Brunswick-Balke-Collender Company, a company based in Dubuque, Iowa which had been manufacturing products ranging from pianos to sporting equipment since 1845.
In November 1930 the new budget-line, Melotone, debuted, entering a field of lower-priced electrical records, including Columbia's Clarion, Velvet Tone, Harmony and the labels of the Plaza Music Company, such as Perfect, Banner, and Romeo.
Melotone releases before the ARC takeover of December 1931 are not duplicated on these labels.
Brunswick also had a very successful business supplying radio with sponsored transcriptions of popular music, comedy and personalities.
Brunswick embarked on an ambitious domestic classical recording program, recording the New York String Quartet, the Cleveland Orchestra under Nikolai Sokoloff (who had been recording acoustically for Brunswick since 1924), and in a tremendous steal from Victor, the New York Philharmonic with conductors Willem Mengelberg and Arturo Toscanini.
Brunswick initiated a 7000 race series (with the distinctive 'lightning bolt' label design, also used for their popular 100 hillbilly series) as well as the Vocalion 1000 race series.